1. Analysis of the application fields of aluminum pigment industry
Aluminum pigment, also known as aluminum powder pigment, refers to metal aluminum powder (also called aluminum silver powder) or aluminum powder paste (also called aluminum silver paste) with scaly particle structure, bright metallic luster and other pigment characteristics.
Aluminum-based pigments can provide bright metallic luster with high color saturation while having excellent hiding power and corrosion resistance. It is an indispensable additive for the production of various products and an indispensable part of the metallic pigment market. Its application The use is very wide. The consumption of aluminum pigments is mainly concentrated in the fields of inks, coatings and plastics. Therefore, the driving force for the growth of aluminum pigments is mainly from the demand in the fields of inks, coatings and plastics. At present, in the field of aluminum pigments in my country, coating applications account for about 85%, ink applications account for about 9%, plastic applications account for about 4%, and other applications account for about 2%.
2. Analysis of the current situation of supply and demand in the aluminum pigment market
The research, production and application of aluminum pigments started in European and American countries. In the mid-1990s, with the wave of economic globalization, aluminum pigment manufacturers such as Germany, Japan, and the United States entered the Chinese market one after another in order to increase supply, reduce costs, and enhance market competitiveness. The decorative effects of their products caused market concerns. extensive attention. In order to change the situation that the highly decorative aluminum pigments urgently needed in my country's coatings industry rely on imported products, the former Ministry of Chemical Industry organized scientific research and research and development of highly decorative flash aluminum pastes. In 1999, Mr. Shenzhen Zu Xinglu produced silver dollar-shaped aluminum pigments, successfully breaking the market monopoly of foreign companies in this field. After entering 2000, affected by the rapid rise of key consumer areas of aluminum pigments such as ships, automobiles, machinery and equipment, and consumer electronics, my country's aluminum pigment market has obtained unprecedented development opportunities. With the increasing demand for aluminum pigments in China's coatings, inks and other fields, domestic and foreign companies have begun to build large-scale factories and produce aluminum pigments in China. After 2005, China's aluminum pigment product production and sales began to accelerate growth, and it is one of the fastest growing pigment varieties in my country in recent years. In 2018, China's aluminum pigment output reached 59,200 tons. There is still huge room for development in the aluminum pigment industry. It is expected that my country's aluminum pigment market is expected to reach 100,000 tons by 2030, with a market value of more than 10 billion yuan, becoming one of the important industrial raw materials.
Different fields have different requirements for aluminum pigments. For example, automotive coatings, plastic coatings, and architectural decoration coatings require aluminum pigments to have strong brilliance, random color effect and weather resistance (acid resistance).
3. Analysis of the competitive landscape of the aluminum pigment market
In the aluminum pigment market, there are a large number of ordinary aluminum pigment manufacturers, with simple product production processes, low technical content, lack of specialized comprehensive services, relatively low product prices, and fierce market competition. With the large-scale production of aluminum pigments by domestic and foreign companies in China, after 2005, the output of China's aluminum pigment products began to accelerate, with an average annual growth rate of about 10% from 2014 to 2018. As of 2018, there are about 50 domestic aluminum pigment manufacturers with an annual production capacity of 45,000 tons.
At present, the major companies engaged in the production of aluminum pigments include Japan’s TOYOALUMIMIUM, SILBERLINE, Germany Aika, SCHLENK, and Hong Kong Sunflower Chemical Group.

Fourth, the future development trend of the aluminum pigment industry
In recent years, the aluminum pigment market has maintained a rapid development model, and the industry will develop in the following directions in the future:
1. The scale of the industry continues to expand and gradually develops towards a capital-intensive direction
With the development of domestic aluminum pigment preparation technology, domestic high-end aluminum pigments have huge market potential for import substitution of similar foreign products. The development of high-end aluminum pigment products requires enterprises to have certain technology and capital accumulation, and have strong financial strength to invest in research and development. Can make R&D results quickly realize high-quality large-scale production. Therefore, the rapidly expanding market space has urged the resources of the aluminum pigment industry to gradually concentrate on high-quality companies with advanced technology, strong financial strength, large-scale and high-efficiency industries, and the brand effect of industry leading companies has become more obvious. As one of the few manufacturing enterprises with mature and advanced technology, efficient management and independent brands, Zuxing New Materials has a relatively high level in the industry due to its rich medium and high-end product lines, sound sales network, economies of scale and stable product performance. With the development of industry trends, its popularity and market influence will further strengthen its competitiveness in the global aluminum pigment market.
2. The industry is upgraded to high-end manufacturing industry and promote the overall optimization of the industrial structure
Most of the aluminum pigment production enterprises in my country are concentrated in the low-end market. The enterprise scale is generally small, the R&D investment is low, and the overall competitiveness of the enterprise is still far behind the international giants. As my country's aluminum pigment industry gradually matures, Consumers' requirements for the aesthetics, functionality and other qualities of aluminum pigment terminal products continue to increase. Terminal product companies have stricter requirements on the technical strength and management capabilities of aluminum pigment suppliers. National environmental protection regulations and policies are becoming more and more perfect, making the industry backward Production capacity is phased out. At the same time, the national strategic emerging industry development plan and many other policies clearly stated that the new material industry to which aluminum pigment belongs must be vigorously promoted to integrate into the high-end manufacturing supply chain. The development trend of the industry has urged aluminum pigment manufacturers to continuously upgrade and transform to high-end manufacturing, that is, through continuous capital integration and R&D investment, to achieve continuous technological improvement, large-scale production capacity expansion, and refined cost control, so that product quality, The stability and technical content have been steadily improved to maintain sufficient competitiveness in the global aluminum pigment industry chain.
3. The supply chain reconstruction of the domestic automobile industry and the rise of new energy vehicles provide new industry opportunities
In recent years, the state has intensively promulgated industrial policies to encourage the development of new energy vehicles, and has given a lot of policy support in many aspects such as purchase subsidies, exemption of vehicle purchase tax, electricity prices, construction of charging facilities, and the purchase of new energy vehicles by public institutions. Under the influence of policy support and market demand, the sales of new energy vehicles in my country increased from about 17,600 in 2013 to 1.256 million in 2018. The rapid development of domestic new energy vehicles provides new market opportunities for domestic automotive coating companies. .
At present, my country's high-end automotive coatings are mainly supplied by foreign manufacturers. With the rise of domestic automotive manufacturers and the construction of automotive coating lines with new technologies and new processes, the supply chain of the automotive industry will be restructured for import substitution production. Capable domestic automotive coating companies bring broad development prospects. As an important application field of aluminum pigments, the rapid rise of the domestic automotive coatings industry is bound to drive the rapid development of the entire aluminum pigment industry. At the same time, it also prompts aluminum pigment manufacturers to gradually become energy-saving, environmentally friendly, and high-tech in terms of technological innovation and product manufacturing. Performance-based upgrade and transformation.
4. Aluminum pigment products are developing in the direction of environmental protection, water-based, solvent-free, nanometer and multifunctional
As an important raw material for the production of coatings, aluminum pigments have been closely linked to the coatings industry. With the increasing awareness of people's environmental protection and the increasingly stringent environmental regulations, traditional solvent-based coatings will gradually be replaced by more environmentally friendly, low-VOC emission coatings, of which water-based coatings are one of the key developments. At present, the application and promotion of water-based aluminum pigments are still in the early stages of development, which is one of the inevitable development directions of the aluminum pigment industry. Its production and technical capabilities have gradually become one of the core competitiveness of aluminum pigment manufacturers.